Serena™  |  Flowing Button-front Maxi Dress
Serena™  |  Flowing Button-front Maxi Dress
Serena™  |  Flowing Button-front Maxi Dress
Serena™  |  Flowing Button-front Maxi Dress
Serena™  |  Flowing Button-front Maxi Dress
Serena™  |  Flowing Button-front Maxi Dress
Serena™  |  Flowing Button-front Maxi Dress

Serena™ | Flowing Button-front Maxi Dress

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Regular price Sale priceR 699 Save 77% R 3 000
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50% OFF

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2 items 10% off, 3 items 15% off

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UPDATE: Due to high demand, only a limited quantity remains. If “Add to Cart” is available, the item is still in stock.

Serena Maxi Dress — Effortless Elegance in Every Step

The Serena Maxi Dress is designed for women who want refined style without effort.
Its lightweight feel, flattering waist, and flowing skirt create an elegant silhouette that moves beautifully with you — from everyday moments to special occasions.

 Why Women Love the Serena

  • Lightweight & breathable — soft on the skin and perfect for warm days
  • Flattering fit — gently defines the waist without feeling restrictive
  • Flowing maxi length — elegant movement with every step
  • Button-front design — timeless and versatile styling
  • Long sleeves with ease — graceful coverage with all-day comfort

 Fit & Details

  • True to size
  • Length: ankle-length
  • Not see-through
  • Soft structured fabric with minimal wrinkling
 Between sizes? We recommend sizing up for a more relaxed fit.

 Perfect For

✔ Everyday elegance
✔ Dinners, gatherings & events
✔ Casual with sandals, elevated with heels

“It’s soft, light, and makes me feel confident again — I reach for it almost every day.”
— Carol, 60, Cape Town

Shipping Order today, tomorrow sent. Once your payment is confirmed, we’ll begin processing your order right away. Please keep in mind that during weekends and holidays processing time can take longer.

After your order is dispatched, you'll receive a confirmation email with a tracking number, allowing you to follow your package’s journey. You can also track your order anytime on theTrack Your Orderpage.

Returns We offer simple, hassle-free returns within 30 days of receiving your order. For more details about our return policy, please click here.

If the product doesn’t meet your expectations, you may return it within 30 days of delivery for a refund.

Before sending a return, please contact our customer service team at our contact page and let us know the reason for your return so we can assist you quickly and properly.

For a polished finish, the fabric may have light creases due to packaging. Simply steam or iron the garment upon arrival to restore a smooth, elegant look.

Care:

• Hand wash in cold water

• Lay flat to dry

• Iron on low heat

• Do not dry clean

Sophie I. and 3,000+ South African women love Emma & Rose Cape Town