{"product_id":"veluna™-wire-free-lifting-jelly-bra","title":"Veluna – Wire Free Lifting Jelly Bra","description":"\u003ch2 style=\"text-align: center;\"\u003eFinally, a wireless bra that actually lifts\u003c\/h2\u003e\n\u003cp\u003eYou've tried the wire-free bras that promise comfort but sag by lunch.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eYou've tried the ones that feel like a sports bra under your favorite top.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0907\/6713\/0987\/files\/ezgif.com-resize_5fc4355e-0e3c-4341-8f85-ec41046d042a.gif?v=1772071115\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003cp\u003eThis one is different. Veluna uses a \u003cb\u003eflexible jelly strip\u003c\/b\u003e built right into the cup—it lifts gently and holds its shape all day, without a single wire.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eSoft antibacterial nylon feels like a second skin. You slip it on, put on your shirt, and just… go.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0907\/6713\/0987\/files\/ezgif.com-resize_1_49abc9bf-9605-4821-ae36-d600ee2080c4.gif?v=1772071116\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003eOne of our most reordered bras this year\u003c\/h2\u003e\n\u003cp\u003e✓ \u003cstrong\u003eLift that actually lasts all day\u003c\/strong\u003e\u003cbr\u003eThe built-in jelly strip gently supports and shapes your bust from morning to night—no wires, no sagging by noon.\u003c\/p\u003e\n\u003cp\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0907\/6713\/0987\/files\/Julie_s_Work_19_cf77efe6-4cf5-4327-9763-74c086c947a6.png?v=1772069741\"\u003e\u003c\/p\u003e\n\u003cp\u003e✓ \u003cstrong\u003eSmooth under every top you own\u003c\/strong\u003e\u003cbr\u003eThe seamless design lays completely flat under t-shirts, blouses, and dresses. No lines. No bumps. No adjusting in the mirror.\u003c\/p\u003e\n\u003cp\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0907\/6713\/0987\/files\/Julie_s_Work_21_0494d0a8-8691-46db-940d-b084f02b96c3.png?v=1772069741\"\u003e\u003c\/p\u003e\n\u003cp\u003e✓ \u003cstrong\u003eFind your perfect fit\u003c\/strong\u003e\u003cbr\u003eDesigned to hug your shape in all the right places, this smooth, supportive band adjusts comfortably to your body. No pinching, no gaps—just a flattering fit that feels made for you.\u003c\/p\u003e\n\u003cp\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0907\/6713\/0987\/files\/Julie_s_Work_18_57a29153-c14c-4503-a61c-663d0fd9931b.png?v=1772069741\"\u003e\u003c\/p\u003e\n\u003cp\u003e✓ \u003cstrong\u003eMolded cups that define \u0026amp; support\u003c\/strong\u003e\u003cbr\u003eSoft, structured molded cups shape and enhance your natural silhouette. Lightweight and breathable for all-day comfort, with a smooth finish that looks seamless under any outfit.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0907\/6713\/0987\/files\/Julie_s_Work_20_b2e19f9d-04a4-42d3-b0b8-f2e62f3d67c9.png?v=1772069741\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat you get today\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eVeluna wire-free lifting jelly bra\u003c\/li\u003e\n\u003cli\u003eBuilt-in jelly strip for all-day lift without wires\u003c\/li\u003e\n\u003cli\u003eWide seamless backband for smooth coverage\u003c\/li\u003e\n\u003cli\u003eRemovable pads for adjustable shaping\u003c\/li\u003e\n\u003cli\u003eFree tracked shipping\u003c\/li\u003e\n\u003cli\u003e30-day money-back guarantee\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eThis style sells out quickly in popular sizes—restock dates may vary.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eAdd yours to the cart now and feel the difference the jelly strip makes.\u003c\/p\u003e\n\u003cdiv style=\"background-color: #f4f0ea; padding: 14px 16px; margin-top: 16px; border-left: 5px solid #cfb7a4;\"\u003e\n\u003cstrong\u003e30-day at-home comfort trial\u003c\/strong\u003e\u003cbr\u003eTry Veluna at home for 30 days. If it doesn't provide the support, comfort, or functional relief described, return it for a full refund.\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch4\u003eFrequently asked questions\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eDoes the jelly strip feel stiff or uncomfortable?\u003c\/strong\u003e\u003cbr\u003eNot at all. The jelly strip is flexible and soft—it moves with your body while keeping its shape. Most customers say they can't even feel it. \u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I wear this under a fitted t-shirt without visible lines?\u003c\/strong\u003e\u003cbr\u003eYes. The seamless construction is specifically designed to be invisible under tops, blouses, and dresses. No bra lines, no bumps. \u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow do I wash it without damaging the jelly strip?\u003c\/strong\u003e\u003cbr\u003eHand wash in cool water or machine wash on a gentle cycle in a lingerie bag. Hang dry to preserve the shape and elasticity. \u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo the removable pads shift around during wear?\u003c\/strong\u003e\u003cbr\u003eThe pads are designed to stay in place during normal wear. After washing, you may need to reposition them, which takes a few seconds.\u003c\/p\u003e\n\u003ch4\u003eSpecifications\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eSize: M to 5XL (see size chart)\u003c\/li\u003e\n\u003cli\u003eMaterial: Nylon and spandex\u003c\/li\u003e\n\u003cli\u003eClosure: Hook-and-eye back closure\u003c\/li\u003e\n\u003cli\u003eFeatures: Removable pads, wide adjustable straps, jelly strip lift\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHow to wash\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHand wash cold or machine wash gently in a lingerie bag.\u003c\/li\u003e\n\u003cli\u003eDo not bleach.\u003c\/li\u003e\n\u003cli\u003eHang dry.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Emma \u0026 Rose Cape Town","offers":[{"title":"Beige \/ M","offer_id":55513894519126,"sku":null,"price":647.44,"currency_code":"ZAR","in_stock":true},{"title":"Beige \/ L","offer_id":55513894551894,"sku":null,"price":647.44,"currency_code":"ZAR","in_stock":true},{"title":"Beige \/ 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