CELEBRATION SALE -FINAL DAY! UP TO 70% OFF
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Luciana™  |  Flowing Dress Natural Elegance
Luciana™  |  Flowing Dress Natural Elegance
Luciana™  |  Flowing Dress Natural Elegance
Luciana™  |  Flowing Dress Natural Elegance

Luciana™ | Flowing Dress Natural Elegance

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Regular price Sale priceR 799 Save 65% R 2 285
/
50% OFF

Only today free shipping

30-day return guarantee

2 items 10% off, 3 items 15% off

Colour
Size
Almost sold out!

UPDATE: Due to high demand, only a limited quantity remains. If “Add to Cart” is available, the item is still in stock.

Delicate elegance for feeling good every day

There are dresses that you wear.
And others that make you feel comfortable from the very first moment.

Luciana is designed to accompany you lightly throughout the day, enhancing your figure without constricting. The flowing line follows the body naturally, while the soft ruffles add movement and a feminine touch, never excessive.

The lightweight fabric and comfortable fit make this dress ideal when you want to feel well-groomed without sacrificing comfort.

You feel free.
At ease.
Always elegant.

Perfect for a walk, a quiet lunch, or a special moment lived simply.

Why you will love it

Lightweight and pleasant fabric
Cool against the skin, ideal even on the hottest days

Soft fit
Does not mark and accompanies movements naturally

Discreet ruffles
Add elegance without weighing down the look

Harmonious line
Enhances the figure simply

Easy to wear
A dress that makes you feel right at home, effortlessly

Shipping Order today, tomorrow sent. Once your payment is confirmed, we’ll begin processing your order right away. Please keep in mind that during weekends and holidays processing time can take longer.

After your order is dispatched, you'll receive a confirmation email with a tracking number, allowing you to follow your package’s journey. You can also track your order anytime on theTrack Your Orderpage.

Returns We offer simple, hassle-free returns within 30 days of receiving your order. For more details about our return policy, please click here.

If the product doesn’t meet your expectations, you may return it within 30 days of delivery for a refund.

Before sending a return, please contact our customer service team at our contact page and let us know the reason for your return so we can assist you quickly and properly.

For a polished finish, the fabric may have light creases due to packaging. Simply steam or iron the garment upon arrival to restore a smooth, elegant look.

Care:

• Hand wash in cold water

• Lay flat to dry

• Iron on low heat

• Do not dry clean

Sophie I. and 3,000+ South African women love Emma & Rose Cape Town
Celebrate 20 years with us

Up to 70% off for a limited time

Every year for just a few days, we mark the month when Emma & Rose first began. What started as a shared dream between two sisters twenty years ago has grown slowly over time, shaped by the women who choose to wear our dresses.

This limited sale isn’t about clearing stock. It’s simply our way of celebrating where we started and saying thank you for being part of our story.

Free Shipping Today Only

To celebrate Autumn with our customers, we’re offering free shipping today. All orders ship with UPS and include full tracking from our door to yours.

30-Day Money-Back Guarantee

At Emma & Rose, we want you to feel confident in your purchase. If something isn’t right, you may return your item within 30 days for a full refund.

Secure payment

Your payment information is processed securely. We accept American Express, Apple Pay, Google Pay, Mastercard, Shop Pay, and Visa.

Here's what our customers say

These pieces make me feel put‑together without trying too hard. Warm, elegant and so comfortable. Worth every penny.

Emma T. | Knysna, South Africa

It feels like my order was packed just for me. The handwritten note made my day, and the scarf is absolutely gorgeous.

Isabelle A. | Pretoria, South Africa

I’m so happy I found this brand. The story behind it touched my heart, and the quality of my boots is even better than I hoped for.

Lisa S. | Bloemfontein, South Africa

As a busy mom, I don’t have time to shop around. Emma & Rose makes it easy to look polished and feel cozy at the same time.

Natalie B. | Plettenberg Bay, South Africa

Supporting a single mom and her daughter feels good, but what surprised me most is how luxurious everything feels. I’ll definitely be back.

Anna O. | Port Elizabeth, South Africa

These pieces make me feel put‑together without trying too hard. Warm, elegant and so comfortable. Worth every penny.

Emma T. | Knysna, South Africa

It feels like my order was packed just for me. The handwritten note made my day, and the scarf is absolutely gorgeous.

Isabelle A. | Pretoria, South Africa

I’m so happy I found this brand. The story behind it touched my heart, and the quality of my boots is even better than I hoped for.

Lisa S. | Bloemfontein, South Africa

As a busy mom, I don’t have time to shop around. Emma & Rose makes it easy to look polished and feel cozy at the same time.

Natalie B. | Plettenberg Bay, South Africa

Supporting a single mom and her daughter feels good, but what surprised me most is how luxurious everything feels. I’ll definitely be back.

Anna O. | Port Elizabeth, South Africa

These pieces make me feel put‑together without trying too hard. Warm, elegant and so comfortable. Worth every penny.

Emma T. | Knysna, South Africa

It feels like my order was packed just for me. The handwritten note made my day, and the scarf is absolutely gorgeous.

Isabelle A. | Pretoria, South Africa

I’m so happy I found this brand. The story behind it touched my heart, and the quality of my boots is even better than I hoped for.

Lisa S. | Bloemfontein, South Africa

As a busy mom, I don’t have time to shop around. Emma & Rose makes it easy to look polished and feel cozy at the same time.

Natalie B. | Plettenberg Bay, South Africa

Supporting a single mom and her daughter feels good, but what surprised me most is how luxurious everything feels. I’ll definitely be back.

Anna O. | Port Elizabeth, South Africa

These pieces make me feel put‑together without trying too hard. Warm, elegant and so comfortable. Worth every penny.

Emma T. | Knysna, South Africa

It feels like my order was packed just for me. The handwritten note made my day, and the scarf is absolutely gorgeous.

Isabelle A. | Pretoria, South Africa

I’m so happy I found this brand. The story behind it touched my heart, and the quality of my boots is even better than I hoped for.

Lisa S. | Bloemfontein, South Africa

As a busy mom, I don’t have time to shop around. Emma & Rose makes it easy to look polished and feel cozy at the same time.

Natalie B. | Plettenberg Bay, South Africa

Supporting a single mom and her daughter feels good, but what surprised me most is how luxurious everything feels. I’ll definitely be back.

Anna O. | Port Elizabeth, South Africa

Luciana™ | Flowing Dress Natural Elegance
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