CELEBRATION SALE -FINAL DAY! UP TO 70% OFF
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FREE SHIPPING ACROSS SA TODAY ONLY
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Emma & Rose SoftLift seamless lift bra, soft fabric with smooth cups and adjustable straps, designed for comfort and support.
Emma & Rose SoftLift seamless lift bra in nude, showcasing smooth, supportive design with no visible seams on a model.
Emma & Rose SoftLift seamless lift bra with smooth cups and adjustable straps, designed for comfortable support.
Emma & Rose SoftLift seamless lift bra, white with smooth cups and adjustable straps, designed for comfort and support.
Emma & Rose SoftLift seamless lift bra, soft fabric with smooth cups and adjustable straps, designed for comfort and support.
Emma & Rose SoftLift seamless lift bra shown in black, featuring smooth fabric and supportive design for everyday comfort.
Emma & Rose SoftLift seamless lift bra with smooth cups and adjustable straps, designed for comfort and support.
Emma & Rose SoftLift seamless lift bra in nude, featuring smooth, comfortable fabric and supportive design for everyday wear.
Emma & Rose SoftLift seamless lift bra, white with smooth cups and supportive design, displayed on a neutral background.
SoftLift seamless lift bra by Emma & Rose, shown in nude color with smooth, supportive fabric and adjustable straps.
Emma & Rose SoftLift seamless lift bra in neutral color, displaying smooth, supportive design with adjustable straps.
Emma & Rose SoftLift seamless lift bra featuring smooth fabric and supportive design for comfortable everyday wear.
Emma & Rose SoftLift seamless lift bra in nude color, featuring smooth cups and supportive design for everyday comfort.

SoftLift – Seamless Lift Bra (Buy 1 Get 1 Free)

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Regular price Sale priceR 749 Save 38% R 1 199
/
50% OFF

Free Shipping with UPS

30-Day Money-Back Guarantee

Buy 2 get 10% buy 5+ get 20%

Colour
Size
Almost sold out!

UPDATE: Due to high demand, only a limited quantity remains. If “Add to Cart” is available, the item is still in stock.

⭐️⭐️⭐️⭐️⭐️
"This bra is so soft I sometimes forget to take it off. No tugging or fussing, just put it on and feel great. And my breasts? They look better than ever."
Marianne – Verified Customer

SoftLift Bra lifestyle

Soft as a second skin, lifting like a top underwire

Never again a bra that digs, cuts, or ruins your whole day. The SoftLift – Seamless Lift Bra is specially designed for women who want both comfort and shape, without underwires or hassle. The bra moulds seamlessly to your body and provides a gentle, natural lift – exactly where you need it.

No visible lines. No wrestling to put it on. No slipping straps.
What you get: freedom, shape, confidence.

SoftLift Bra detail

Why you need this bra:

No underwire, with a lifting effect
The clever support creates a beautiful, firm breast shape – without the constricting feeling of an underwire.

Seamless and invisible under clothing
No ridges or bumps – perfect under tight tops or dresses. Everything sits smooth and neat.

Ultra-soft and breathable material
Feels cool and airy on the skin – even on warm days or during busy days on the go.

Stays perfectly in place
No riding up of the underbust band, no slipping shoulder straps. This bra moves with you and stays put.

Easy to put on
Thanks to the stretchy design, you simply pull it over your head – no hooks, no fuss.

SoftLift Bra features

Specifications

Type: Pullover bra, wire-free, with soft pre-formed cups
Material: soft luxurious fabrics & soft luxurious fabrics – breathable, stretchy, skin-friendly
Colours: Beige, Black, White, Pink, Mint, Lavender, Blue
Care instructions: Hand wash cold, lay flat to dry

Promotion: Buy 1 Get 1 Free – for a limited time
Treat yourself (and your body). Choose your colour and size – and receive one free.
Experience the difference of a bra that finally really fits.

Order your SoftLift Bra now – while stocks last.

Shipping Order today, tomorrow sent. Once your payment is confirmed, we’ll begin processing your order right away. Please keep in mind that during weekends and holidays processing time can take longer.

After your order is dispatched, you'll receive a confirmation email with a tracking number, allowing you to follow your package’s journey. You can also track your order anytime on theTrack Your Orderpage.

Returns We offer simple, hassle-free returns within 30 days of receiving your order. For more details about our return policy, please click here.

If the product doesn’t meet your expectations, you may return it within 30 days of delivery for a refund.

Before sending a return, please contact our customer service team at our contact page and let us know the reason for your return so we can assist you quickly and properly.

For a polished finish, the fabric may have light creases due to packaging. Simply steam or iron the garment upon arrival to restore a smooth, elegant look.

Care:

• Hand wash in cold water

• Lay flat to dry

• Iron on low heat

• Do not dry clean

Sophie I. and 3,000+ South African women love Emma & Rose Cape Town
Celebrate 20 years with us

Up to 70% off for a limited time

Every year for just a few days, we mark the month when Emma & Rose first began. What started as a shared dream between two sisters twenty years ago has grown slowly over time, shaped by the women who choose to wear our dresses.

This limited sale isn’t about clearing stock. It’s simply our way of celebrating where we started and saying thank you for being part of our story.

Free Shipping Today Only

To celebrate Autumn with our customers, we’re offering free shipping today. All orders ship with UPS and include full tracking from our door to yours.

30-Day Money-Back Guarantee

At Emma & Rose, we want you to feel confident in your purchase. If something isn’t right, you may return your item within 30 days for a full refund.

Secure payment

Your payment information is processed securely. We accept American Express, Apple Pay, Google Pay, Mastercard, Shop Pay, and Visa.

Here's what our customers say

It feels like my order was packed just for me. The handwritten note made my day, and the scarf is absolutely gorgeous.

Isabelle A. | Pretoria, South Africa

I’m so happy I found this brand. The story behind it touched my heart, and the quality of my boots is even better than I hoped for.

Lisa S. | Bloemfontein, South Africa

As a busy mom, I don’t have time to shop around. Emma & Rose makes it easy to look polished and feel cozy at the same time.

Natalie B. | Plettenberg Bay, South Africa

Supporting a single mom and her daughter feels good, but what surprised me most is how luxurious everything feels. I’ll definitely be back.

Anna O. | Port Elizabeth, South Africa

These pieces make me feel put‑together without trying too hard. Warm, elegant and so comfortable. Worth every penny.

Emma T. | Knysna, South Africa

It feels like my order was packed just for me. The handwritten note made my day, and the scarf is absolutely gorgeous.

Isabelle A. | Pretoria, South Africa

I’m so happy I found this brand. The story behind it touched my heart, and the quality of my boots is even better than I hoped for.

Lisa S. | Bloemfontein, South Africa

As a busy mom, I don’t have time to shop around. Emma & Rose makes it easy to look polished and feel cozy at the same time.

Natalie B. | Plettenberg Bay, South Africa

Supporting a single mom and her daughter feels good, but what surprised me most is how luxurious everything feels. I’ll definitely be back.

Anna O. | Port Elizabeth, South Africa

These pieces make me feel put‑together without trying too hard. Warm, elegant and so comfortable. Worth every penny.

Emma T. | Knysna, South Africa

It feels like my order was packed just for me. The handwritten note made my day, and the scarf is absolutely gorgeous.

Isabelle A. | Pretoria, South Africa

I’m so happy I found this brand. The story behind it touched my heart, and the quality of my boots is even better than I hoped for.

Lisa S. | Bloemfontein, South Africa

As a busy mom, I don’t have time to shop around. Emma & Rose makes it easy to look polished and feel cozy at the same time.

Natalie B. | Plettenberg Bay, South Africa

Supporting a single mom and her daughter feels good, but what surprised me most is how luxurious everything feels. I’ll definitely be back.

Anna O. | Port Elizabeth, South Africa

These pieces make me feel put‑together without trying too hard. Warm, elegant and so comfortable. Worth every penny.

Emma T. | Knysna, South Africa

It feels like my order was packed just for me. The handwritten note made my day, and the scarf is absolutely gorgeous.

Isabelle A. | Pretoria, South Africa

I’m so happy I found this brand. The story behind it touched my heart, and the quality of my boots is even better than I hoped for.

Lisa S. | Bloemfontein, South Africa

As a busy mom, I don’t have time to shop around. Emma & Rose makes it easy to look polished and feel cozy at the same time.

Natalie B. | Plettenberg Bay, South Africa

Supporting a single mom and her daughter feels good, but what surprised me most is how luxurious everything feels. I’ll definitely be back.

Anna O. | Port Elizabeth, South Africa

These pieces make me feel put‑together without trying too hard. Warm, elegant and so comfortable. Worth every penny.

Emma T. | Knysna, South Africa

SoftLift – Seamless Lift Bra (Buy 1 Get 1 Free)
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