Free Shipping (Today Only)
30-Day Money-Back Guarantee
10% Off When You Buy 2+ Items
CELEBRATION SALE UPDATE: Due to high demand during our celebration sale, only a few items remain available. If you can still click "Add to Cart," the item is still available.
You've tried the wire-free bras that promise comfort but sag by lunch.
You've tried the ones that feel like a sports bra under your favorite top.

This one is different. Veluna uses a flexible jelly strip built right into the cup—it lifts gently and holds its shape all day, without a single wire.
Soft antibacterial nylon feels like a second skin. You slip it on, put on your shirt, and just… go.

✓ Lift that actually lasts all day
The built-in jelly strip gently supports and shapes your bust from morning to night—no wires, no sagging by noon.

✓ Smooth under every top you own
The seamless design lays completely flat under t-shirts, blouses, and dresses. No lines. No bumps. No adjusting in the mirror.

✓ Find your perfect fit
Designed to hug your shape in all the right places, this smooth, supportive band adjusts comfortably to your body. No pinching, no gaps—just a flattering fit that feels made for you.

✓ Molded cups that define & support
Soft, structured molded cups shape and enhance your natural silhouette. Lightweight and breathable for all-day comfort, with a smooth finish that looks seamless under any outfit.

What you get today
This style sells out quickly in popular sizes—restock dates may vary.
Add yours to the cart now and feel the difference the jelly strip makes.
Does the jelly strip feel stiff or uncomfortable?
Not at all. The jelly strip is flexible and soft—it moves with your body while keeping its shape. Most customers say they can't even feel it.
Can I wear this under a fitted t-shirt without visible lines?
Yes. The seamless construction is specifically designed to be invisible under tops, blouses, and dresses. No bra lines, no bumps.
How do I wash it without damaging the jelly strip?
Hand wash in cool water or machine wash on a gentle cycle in a lingerie bag. Hang dry to preserve the shape and elasticity.
Do the removable pads shift around during wear?
The pads are designed to stay in place during normal wear. After washing, you may need to reposition them, which takes a few seconds.
Shipping Order today, tomorrow sent. Once your payment is confirmed, we’ll begin processing your order right away. Please keep in mind that during weekends and holidays processing time can take longer.
After your order is dispatched, you'll receive a confirmation email with a tracking number, allowing you to follow your package’s journey. You can also track your order anytime on theTrack Your Orderpage.
Returns We offer simple, hassle-free returns within 30 days of receiving your order. For more details about our return policy, please click here.
If the product doesn’t meet your expectations, you may return it within 30 days of delivery for a refund.
Before sending a return, please contact our customer service team at our contact page and let us know the reason for your return so we can assist you quickly and properly.
For a polished finish, the fabric may have light creases due to packaging. Simply steam or iron the garment upon arrival to restore a smooth, elegant look.
Care:
• Hand wash in cold water
• Lay flat to dry
• Iron on low heat
• Do not dry clean
Up to 70% off for a limited time
Every year for just a few days, we mark the month when Emma & Rose first began. What started as a shared dream between two sisters twenty years ago has grown slowly over time, shaped by the women who choose to wear our dresses.
This limited sale isn’t about clearing stock. It’s simply our way of celebrating where we started and saying thank you for being part of our story.
To celebrate Spring with our customers, we’re offering free shipping today. All orders ship and include full tracking from our door to yours.
At Emma & Rose, we want you to feel confident in your purchase. If something isn’t right, you may return your item within 30 days for a full refund.
Your payment information is processed securely. We accept American Express, Apple Pay, Google Pay, Mastercard, Shop Pay, and Visa.
Here's what our customers say
I’m so happy I found this brand. The story behind it touched my heart, and the quality of my clothes is even better than I hoped for.
Lisa S. | Bloemfontein, South Africa
It feels like my order was packed just for me. The handwritten note made my day, and the sandals are very comfortable.
Isabelle A. | Pretoria, South Africa
As a busy mom, I don’t have time to shop around. Emma & Rose makes it easy to look polished and feel cozy at the same time.
Natalie B. | Plettenberg Bay, South Africa
What surprised me most is how luxurious everything feels. I’ll definitely be back.
Anna O. | Port Elizabeth, South Africa
These pieces make me feel put‑together without trying too hard. Warm, elegant and so comfortable.
Emma T. | Knysna, South Africa
I’m so happy I found this brand. The story behind it touched my heart, and the quality of my clothes is even better than I hoped for.
Lisa S. | Bloemfontein, South Africa
It feels like my order was packed just for me. The handwritten note made my day, and the sandals are very comfortable.
Isabelle A. | Pretoria, South Africa
As a busy mom, I don’t have time to shop around. Emma & Rose makes it easy to look polished and feel cozy at the same time.
Natalie B. | Plettenberg Bay, South Africa
What surprised me most is how luxurious everything feels. I’ll definitely be back.
Anna O. | Port Elizabeth, South Africa
These pieces make me feel put‑together without trying too hard. Warm, elegant and so comfortable.
Emma T. | Knysna, South Africa
I’m so happy I found this brand. The story behind it touched my heart, and the quality of my clothes is even better than I hoped for.
Lisa S. | Bloemfontein, South Africa
It feels like my order was packed just for me. The handwritten note made my day, and the sandals are very comfortable.
Isabelle A. | Pretoria, South Africa
As a busy mom, I don’t have time to shop around. Emma & Rose makes it easy to look polished and feel cozy at the same time.
Natalie B. | Plettenberg Bay, South Africa
What surprised me most is how luxurious everything feels. I’ll definitely be back.
Anna O. | Port Elizabeth, South Africa
These pieces make me feel put‑together without trying too hard. Warm, elegant and so comfortable.
Emma T. | Knysna, South Africa
I’m so happy I found this brand. The story behind it touched my heart, and the quality of my clothes is even better than I hoped for.
Lisa S. | Bloemfontein, South Africa
It feels like my order was packed just for me. The handwritten note made my day, and the sandals are very comfortable.
Isabelle A. | Pretoria, South Africa
As a busy mom, I don’t have time to shop around. Emma & Rose makes it easy to look polished and feel cozy at the same time.
Natalie B. | Plettenberg Bay, South Africa
What surprised me most is how luxurious everything feels. I’ll definitely be back.
Anna O. | Port Elizabeth, South Africa
These pieces make me feel put‑together without trying too hard. Warm, elegant and so comfortable.
Emma T. | Knysna, South Africa