CELEBRATION SALE -FINAL DAY! UP TO 70% OFF
HASSLE-FREE RETURNS30-DAY MONEY BACK GUARANTEE
FREE SHIPPING ACROSS SA TODAY ONLY
Cart
Your cart is currently empty.
Lena floral midi dress by Emma & Rose Cape Town, featuring a fitted waist, vibrant floral pattern, and flowing skirt.
Floral midi dress by Emma & Rose Cape Town featuring a fitted bodice, flowing skirt, and vibrant flower pattern.
Lena floral midi dress by Emma & Rose Cape Town, featuring a colorful floral pattern and flowing midi length fabric.
Floral midi dress by Emma & Rose Cape Town featuring a vibrant pattern and flowing fabric, displayed on a hanger.
Lena floral midi dress by Emma & Rose Cape Town featuring a fitted bodice and flowing skirt with colorful floral pattern.
Floral midi dress by Emma & Rose Cape Town featuring a feminine design and vibrant flower patterns on lightweight fabric.
Floral midi dress by Emma & Rose Cape Town featuring a fitted bodice, flowing skirt, and vibrant floral pattern.
Emma & Rose Cape Town Lena floral midi dress with a fitted bodice and flowing skirt, featuring vibrant floral patterns.
Close-up of the Lena floral midi dress by Emma & Rose Cape Town, showcasing the intricate floral pattern and elegant fabric.
Emma & Rose Cape Town Lena floral midi dress displayed on a hanger with vibrant floral patterns and flowing fabric.
Floral midi dress by Emma & Rose Cape Town featuring a flowy silhouette and vibrant floral print, perfect for spring and summer.
Floral midi dress by Emma & Rose Cape Town featuring a feminine design with colorful flower patterns and a flowing silhouette.
Floral midi dress by Emma & Rose Cape Town featuring a flowy fabric and vibrant flower print on a light background.

Lena | Floral Midi Dress

Social Proof Rating
Regular price Sale priceR 799 Save 50% R 1 600
/
50% OFF

Free Shipping with UPS

30-Day Money-Back Guarantee

10% off for 2 items, 15% off for 3+ items

Colour
Size
Almost sold out!

UPDATE: Due to high demand, only a limited quantity remains. If “Add to Cart” is available, the item is still in stock.

The dress you put on when you don't want to think about what to wear.

The Lena is a soft cotton-blend midi with a relaxed fit, a flattering V-neckline, and a floral print that looks just as refined in person as it does here. Slip it on, and you're dressed — for the morning, for lunch, for whatever comes after.

Why Women Love the Lena
A cut that flatters without trying.
The empire waist sits just below the bust and lets the skirt fall freely — skimming your hips and waist instead of clinging to them. It looks elegant on every figure, every size.

Sleeves that solve a real problem.
Long sleeves you can roll up when it's warm, roll down when it cools off. They give your arms graceful coverage without adding bulk or weight.

Cotton blend that breathes.
Soft against the skin from the first wear — no stiffness, no break-in. Light enough for a warm spring afternoon, substantial enough that you never worry about sheerness.

A print that looks expensive.
The floral pattern has a hand-finished quality with delicate embellished details. It reads rich and intentional — not busy, not loud, not like every other floral dress out there.

Below-the-knee length that just works.
Long enough to feel polished. Short enough to move freely. The midi length hits the sweet spot between casual and dressed up — you never have to second-guess it.

Yes — it has pockets.

Specifications
Fabric: Cotton blend — soft, breathable
Neckline: V-neck
Sleeves: Long — can be worn rolled up
Length: Midi — below the knee
Closure: Pull-on — no zipper, no buttons
Detail: Embellished floral print

Sizing note
The Lena fits true to size with a relaxed, comfortable drape. If you're between sizes or prefer a little extra room through the body, go one size up — the empire cut is forgiving and looks beautiful either way.

Machine wash cold
Gentle cycle
Hang to dry
Coffee with a friend. A walk through the market. Dinner on the patio.

The Lena doesn't need a special occasion — she makes ordinary days feel a little more beautiful.

Shipping Order today, tomorrow sent. Once your payment is confirmed, we’ll begin processing your order right away. Please keep in mind that during weekends and holidays processing time can take longer.

After your order is dispatched, you'll receive a confirmation email with a tracking number, allowing you to follow your package’s journey. You can also track your order anytime on theTrack Your Orderpage.

Returns We offer simple, hassle-free returns within 30 days of receiving your order. For more details about our return policy, please click here.

If the product doesn’t meet your expectations, you may return it within 30 days of delivery for a refund.

Before sending a return, please contact our customer service team at our contact page and let us know the reason for your return so we can assist you quickly and properly.

For a polished finish, the fabric may have light creases due to packaging. Simply steam or iron the garment upon arrival to restore a smooth, elegant look.

Care:

• Hand wash in cold water

• Lay flat to dry

• Iron on low heat

• Do not dry clean

Sophie I. and 3,000+ South African women love Emma & Rose Cape Town
Celebrate 20 years with us

Up to 70% off for a limited time

Every year for just a few days, we mark the month when Emma & Rose first began. What started as a shared dream between two sisters twenty years ago has grown slowly over time, shaped by the women who choose to wear our dresses.

This limited sale isn’t about clearing stock. It’s simply our way of celebrating where we started and saying thank you for being part of our story.

Free Shipping Today Only

To celebrate Autumn with our customers, we’re offering free shipping today. All orders ship with UPS and include full tracking from our door to yours.

30-Day Money-Back Guarantee

At Emma & Rose, we want you to feel confident in your purchase. If something isn’t right, you may return your item within 30 days for a full refund.

Secure payment

Your payment information is processed securely. We accept American Express, Apple Pay, Google Pay, Mastercard, Shop Pay, and Visa.

Here's what our customers say

These pieces make me feel put‑together without trying too hard. Warm, elegant and so comfortable. Worth every penny.

Emma T. | Knysna, South Africa

It feels like my order was packed just for me. The handwritten note made my day, and the scarf is absolutely gorgeous.

Isabelle A. | Pretoria, South Africa

I’m so happy I found this brand. The story behind it touched my heart, and the quality of my boots is even better than I hoped for.

Lisa S. | Bloemfontein, South Africa

As a busy mom, I don’t have time to shop around. Emma & Rose makes it easy to look polished and feel cozy at the same time.

Natalie B. | Plettenberg Bay, South Africa

Supporting a single mom and her daughter feels good, but what surprised me most is how luxurious everything feels. I’ll definitely be back.

Anna O. | Port Elizabeth, South Africa

These pieces make me feel put‑together without trying too hard. Warm, elegant and so comfortable. Worth every penny.

Emma T. | Knysna, South Africa

It feels like my order was packed just for me. The handwritten note made my day, and the scarf is absolutely gorgeous.

Isabelle A. | Pretoria, South Africa

I’m so happy I found this brand. The story behind it touched my heart, and the quality of my boots is even better than I hoped for.

Lisa S. | Bloemfontein, South Africa

As a busy mom, I don’t have time to shop around. Emma & Rose makes it easy to look polished and feel cozy at the same time.

Natalie B. | Plettenberg Bay, South Africa

Supporting a single mom and her daughter feels good, but what surprised me most is how luxurious everything feels. I’ll definitely be back.

Anna O. | Port Elizabeth, South Africa

These pieces make me feel put‑together without trying too hard. Warm, elegant and so comfortable. Worth every penny.

Emma T. | Knysna, South Africa

It feels like my order was packed just for me. The handwritten note made my day, and the scarf is absolutely gorgeous.

Isabelle A. | Pretoria, South Africa

I’m so happy I found this brand. The story behind it touched my heart, and the quality of my boots is even better than I hoped for.

Lisa S. | Bloemfontein, South Africa

As a busy mom, I don’t have time to shop around. Emma & Rose makes it easy to look polished and feel cozy at the same time.

Natalie B. | Plettenberg Bay, South Africa

Supporting a single mom and her daughter feels good, but what surprised me most is how luxurious everything feels. I’ll definitely be back.

Anna O. | Port Elizabeth, South Africa

These pieces make me feel put‑together without trying too hard. Warm, elegant and so comfortable. Worth every penny.

Emma T. | Knysna, South Africa

It feels like my order was packed just for me. The handwritten note made my day, and the scarf is absolutely gorgeous.

Isabelle A. | Pretoria, South Africa

I’m so happy I found this brand. The story behind it touched my heart, and the quality of my boots is even better than I hoped for.

Lisa S. | Bloemfontein, South Africa

As a busy mom, I don’t have time to shop around. Emma & Rose makes it easy to look polished and feel cozy at the same time.

Natalie B. | Plettenberg Bay, South Africa

Supporting a single mom and her daughter feels good, but what surprised me most is how luxurious everything feels. I’ll definitely be back.

Anna O. | Port Elizabeth, South Africa

Lena | Floral Midi Dress
63028589-405d-488d-a0de-7b61bc9c8cc0.html